In The Hands of the Refiner

Evaluating Media Forms in Ministry

I subscribe to a magazine called “Salvo.” It is a publication of The Fellowship of St. James (http://www.fsj.org), Salvo is dedicated to debunking the cultural myths that have undercut human dignity, all but destroyed the notions of virtue and morality, and slowly eroded our appetite for transcendence. It also seeks to promote the Christian worldview. (http://www.salvomag.com)

That being said, I came to the “Book Blip” page, where a book review entitled “Trust Me, I’m Lying: Confessions of a Media Manipulator” was given by Ryan Holiday. This is the review he wrote:

“Trust Me, I’m Lying: Confessions of a Media Manipulator is a fast-moving, straight-talking mea culpa (which means “through my fault” and is an acknowledgement of having done wrong) from a marketer, media strategist, and apparent “first defector” from the “unreality” of the blogosphere — a nebulous entity whose very business model “rests on exploiting the difference between perception and reality.” Simultaneously fascinating and disturbing, Trust Me, I’m Lying: Confessions of a Media Manipulator exposes the modus operandi of the internet news “racket” and educates readers in how to be more media-savvy.” (Salvo Magazine, Issue 32, Spring 2015, p. 6)

I share this with you all to establish a thought. The thought is, is the Church, which uses a variety of media forms in ministry actually telling the truth about their ministry? Is what is being marketed, or expressed the exact true representation of what the inquirer will actually find upon visiting the church? What is the intent and purpose of the church’s use of that media form? What is the desired goal from the use of a specific media form?

Here is another thought. I remember one year, receiving in the mail an invitation to go to a local resort hotel, have fun at its water park, and then come Sunday, enjoy the various zoo animals on display after the church service was over. What was the goal of this mailer? I think it was an attraction attention getter for those people with families, who, if so moved, would come to this local evangelical church. Did this church say anything that was untrue? No. They did exactly what they said they would. All you had to do was show the card you got in the mail, and you could play at the water park until you passed out. Then, the pièce de résistance was the various zoo animals on display after the church service. There was free hot dogs, popcorn, and soda for all. What was the intent of all of this engaging marketing? To get people to come to their church. I am sure hundreds went to the resort for a free water park fling, and yet out of the hundreds maybe 1-2% actually visited the church. More than likely those 1-2% were just there for the zoo animals. Instead of sending a card with the Gospel message on it, or a teaser with the answer for all the world’s problems, they spent thousands of dollars on a marketing campaign. Was it the right or wrong way to get people to church?

In our text book OutSpoken, we are told that we should be good stewards regarding how we use the various media forms at the church’s disposal. The goal or intent of using varying media forms, from my understanding, is obedience to the command to GO, make disciples of all nations, baptizing them, and teaching them everything Jesus had commanded the apostles.

When it is our turn to take advantage of the various media forms, which method or means are we going to use, and for what purpose, really?